The NYT’s In Advertising newsletter today focused on the comeback of commercials for . . . The Slinky!
“According to Poof-Slinky, which acquired Slinky in 1998 from James Industries, the company founded by its creators, Betty and Richard James, the tune for the jingle had remained the same since its introduction, although the lyrics have changed many times. One version is included on the CD "TeeVee Tunes: The Commercials."
Here are the lyrics from the new 30-second radio commercial:
What walks down stairs
Alone or in pairs
And makes the happiest sound?
Everyone knows it's Slinky
It's Slinky, it's Slinky
For fun, it's a wonderful toy
It's Slinky, it's Slinky
It's fun for a girl and a boy
A spring, a spring, a marvelous thing
It makes a 'slinkity' sound
Everyone knows it's Slinky “
I have three different shaped rainbow Slinkys on my desk at home, which I play with way, way too often. Do little kids even play with them anymore? Most people that I know with Slinkys are older people, like me, who still like playing with the silly stuff of our childhood. Anyway, I thought that this was a fun thing to read today and just wanted to share . . . so that everyone else can get that tune stuck in their head like it is in mine right now.
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